We are honored to have been accredited by Atout France as the official evaluation body for the “Destination of Excellence” label. This prestigious label, launched in May 2024, succeeds the “Qualité Tourisme” brand and stands as a benchmark for promoting tourism players committed to excellence and sustainability.
What is the “Destination of Excellence” label?
The aim of this label is to promote an exceptional quality tourist offer in France. It is intended for professionals in the following sectors:
- Tourist accommodation
- Catering
- Places to visit and leisure
- Tourist offices
- Transport
The label is based on two fundamental pillars:
- Quality of reception and services: guaranteeing an impeccable customer experience through a warm welcome, adapted services and excellent service.
- Eco-responsibility: encouraging sustainable practices, reducing the ecological footprint and integrating environmentally friendly solutions into all tourism activities.
Why choose Girault Pasque as a partner?
As an accredited assessment body, we support tourism professionals in their efforts to obtain the “Destination of Excellence” label. Our recognized expertise and commitment to the continuous improvement of the customer experience and sustainable practices make us an ideal partner.
Here is what we offer:
- A complete diagnosis of your current practices.
- A rigorous assessment according to the criteria defined by Atout France.
- Personalized support to help you integrate the best eco-responsible practices.
- Practical advice to promote your strengths and improve strategic areas.
An easier transition for holders of the “Qualité Tourisme” label
If you already hold the “Qualité Tourisme” label, you can obtain the “Destination of Excellence” label by validating only the eco-responsible pillar. This validation can be done:
- By the recognition of an equivalent third-party label.
- By a direct assessment carried out by an accredited body such as Girault Pasque.
Our commitments to you
Rigor and transparency: Each assessment is conducted with impartiality and professionalism.
Proximity and availability: We are at your side at every stage of the process.
Recognized expertise: Our assessors have solid experience in the field of auditing, hospitality and tourism.
Contact us to join tourism excellence
Do you want to promote your commitment to quality and sustainability? Our team is at your disposal to guide you throughout your process.
Contact us today to begin your transition to the “Destination of Excellence” label.